BODY OF GAINS

DELIVERABLES:

  • Brand Strategy

  • Brand Identity:

    • Edited original logo

    • Designed additional logo variations

    • Brand color palette

    • Brand font curation

  • Website

    • Strategy

    • Basic SEO

    • Shopify template re-design

    • CSS implementation for specific features and functionality

  • Copywriting

  • Creative direction with photography

  • Some lite product image editing

Drew founder of Body of Gains Fitness and Apparel, wanted to improve his brand presence.

Drew had a logo he loved but no real brand identity. He also did not have the correct logo file formats or alternate logos beside his main one (see complete below for details).

He needed a website redesign to help refocus his business to get 1:1 personal training clients and continue to sell and grow his branded merch line.

WEBSITE BEFORE

WEBSITE AFTER

NOTE ABOUT THE LOGO:

The original logo was edited for simplicity and to provide Drew has high-quality logo file sizes.

Drew liked the body element, so we kept it adjusted the lettering, and I designed additional custom logos.

See the final results below.

BODY OF GAINS FINAL BRAND STYLE GUIDE

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